跨文化商务交际方向：

2.1 Concepts and Theories of Intercultural Communication

1.Definition and classification of intercultural communication competence

2.Theories of ICC (e.g. Kluckholn and Strodbeck’s Value Orientations Hofstede-Bond Value Dimensions, Hall’s High and Low Context Orientations, etc.)

3.Verbal and nonverbal communication

4.Differences in language, thought and culture between Chinese and westerners

5.Chinese and Western business culture and etiquette

6.Intercultural communication skills

2.2 Business Knowledge

1.Concepts of international business

2.Corporate culture

3.Leadership and organizational structure

4.Corporate social responsibility and ethics

5.Business presentation and negotiation

6.Marketing mix and sales

7.Human resources management

8.Accounting and financial analysis

9.Entrepreneurship and innovation

10.Consumer behavior

11.e-business and internet

12.Basic concepts and principles of economics 

13.Concept of continental law and common law

14.International trade theories and WTO

15.International negotiation procedures

16.International treaty/agreement

新祥旭—2019年对外经济贸易大学考研辅导班第一品牌！！

办公座机：010-57739080

咨询QQ:160-8989-730 （空间有相册 可以看下机构学习环境及学员上课照片）

手机+微信咨询：153-1367-6544（新祥旭张老师）

机构地址：北京市海淀区苏州街长远天地大厦B1座5层

乘车路线：地铁10号线苏州街站下C口出北行200米